Projet Life V-aiR

LIFE V-aiR is an innovative European project launched in August 2022 for a duration of 4 years. Its objective is to raise awareness and provide training on critical issues related to air, climate, and energy through two virtual reality tools:

• A serious game, designed for decisionmakers to help them develop and implement ambitious policies tailored to their territories.
• An escape game, created for the general public, to promote changes in individual behaviors that improve air quality.

With a total budget of €1.3 million, 60% funded by the LIFE program of the European Union and co-funded by the Grand Est region, the City of La Rochelle, and the project’s partner organizations, the initiative is being deployed across 8 European territories.

Projet presentation in English :

Progress and update

Virtual Reality Games

Serious game

The game is now fully playable after operational testing. It contains 5 modules, corresponding to the sectors responsible for air pollution and greenhouse gas emissions. Minor adjustments (bug fixes and user experience improvements) are currently underway, with the official release scheduled for early 2025. It is available on the Meta Horizon store or by following this link:

Serious Game on Meta

Escape game

A first room is already available and has been tested by the public. This piece provides a quick understanding of the effects of 4 major pollutants on health and the environment. The design of additional rooms is progressing, with a full release planned for mid-2025. It is available on the Meta Horizon store or by following this link:

Escape game on Meta

Deployment

LIFE V-aiR aims to reach 1 400 policymakers and 12 000 citizens by the end of 2026 across the pilot territories: Málaga (Spain), Braşov (Romania), and six French regions: Grand Est, Bourgogne-Franche-Comté, Hauts-de-France, Nouvelle-Aquitaine, Normandie and Martinique.

Initial deployment actions have already begun in some regions:

✅ In Martinique, the serious game has been integrated into training sessions for municipal and community officials. Additionally, the first room of the escape game was played by over 100 participants during the 2024 Science Festival.

✅ In Grand-Est, the serious game has been presented at events attended by decision-makers. Training sessions have also been specially organized for the Strasbourg Eurométropole. The same applies to the escape game, which will soon be offered in the region's high schools.

✅ In Hauts-de-France, the game has been deployed for various events including the Fabulous Factory in Dunkerque in September, where over 100 people were engaged and educated, as well as with different local authorities for the serious game.

✅ In Normandie, the agents of Le Havre metropolitan area had the opportunity to experience the serious game and the escape game. In 2025, several other local authorities will be made aware of these initiatives.

These initiatives help test and adapt the tools to the specific needs of each territory.

A sustainable approach

The project embraces a sustainable approach through the Green Agreement, which commits partners to reducing the environmental impact of project activities.

Key Focus Areas:

1. Digital activities: Eco-design of the games and moderate use of digital tools.
2. Printing and communication: Limiting print materials and using recycled paper.
3. Catering: Prioritizing vegetarian, local, and plastic-free meals.
4. Travel: Choosing low-carbon transportation and eco-friendly accommodations.

The Sustainability Committee oversees these commitments and promotes exemplary practices throughout the project.

The LIFE V-aiR project includes 8 main actions :

1. Project management and coordination, led by Atmo Grand Est
2. Preparation of the input data for the 2 virtual games, led by Atmo Grand Est
3. Writing and conceptualization of the 2 games, led by Atmo Hauts-de-France
4. Production of the games (design, development, testing) led by the University of Bourgogne-Franche-Comté
5. Deployment to decision-makers and citizens, led by Atmo Normandie
6. Monitoring and evaluation of the project, led by Atmo Grand Est
7. Replicability and transferability of games, driven by Atmo Grand Est
8. Communication, dissemination and networking led by Madininair

EXPECTED RESULTS

The data presented corresponds to the expected results. The actual results of the project will be accessible at the end of the project, i.e. at the end of 2026.

PARTNERS

The project is led by Atmo Grand Est and includes 8 other beneficiary partners : 

• ABMEE, 
• Atmo Bourgogne-Franche-Comté, 
• Atmo Hauts-de-France, 
• Atmo Nouvelle-Aquitaine, 
• Atmo Normandie, 
• University of Bourgogne-Franche-Comté, 
• University of Malaga
• Madininair.

The LIFE program funds 60% of the project, with co-funding from la Grand Est region, the city of La Rochelle, the municipality of Grand Poitiers, the Normandie region, the Agence régionale de santé Normandie and the project’s partner organizations.

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Logos des partenaires du projet Life V Air

 Co-funding partners

The LIFE V-aiR project is 60% funded by the LIFE program of the European Union, with co-funding from the Grand-Est Region, the City of La Rochelle and the 9 beneficiary partners.

Associated partners

The project also includes 3 associated partners who will participate in the visibility, distribution and use of the games : ATMO France Federation, French Alliance of Communities for Air Quality and UCSA.

4.   CONTACT

For any information on the LIFE V-aiR project, you can contact the referent person of the project within Atmo Hauts-de-France :
Sophie Brigant - [email protected]